Times and trend color
■The trend color is decided
Do you know the word trend color?
"Pink seems to be popular in this spring" We think you have heard this phrase before.
In fact, "trend color" is decided!It is apt to be thought with "a color popular spontaneously" by the word "trend color", but is decided premeditatedly for some time how for two years.
The decision of the trend color is made in "Intercolor" (international trend color Committee) with the headquarters in Paris.
They each bring an opinion each, and the representative from each member nation discusses it and seems to choose the trend color of the former fashion for two years.
Well, We will see a flow before trend color being decided。
|The flow that a trendy color is selected as|
|Two years ago||
The choice trendy with Intercolor
|One and a half years ago||
The color choice in JAFCA for domestic markets
|One year ago||
Product plan → commodification
Sale → Purchase
Then why will I be selected as two years for some time?
It seems to be because I am related to the development of various things including an electric appliance and interior, the car not to mention a fashion.
"The trend color" changes by the times and the generation. And the flow with economy and the times setting is said to be associated.
I gathered it up about such a "trend color". It is interesting when I watch popular color with the passage of times.
■Is trend color really always popular?
In this way, will the trend color decided two years ago be popular as expected?
In fact, it does not seem to be necessarily prevalent in a predictive street. Why is it?
It is because a color to choose with our psychological condition by a great event, economy such as natural disaster or terrorism changes.
An orange has become the popular color in the early 90s. It is attracted attention in Europe and America, but was not prevalent at all in Japan. Japan was just after a bubble burst, and uneasiness continued these days, and cheerful orange was not received.
■Trend color chronological table
We made trend color and the chronological table of social conditions. Because it was established in 1963, as for Intercolor selecting trend color as, can it not be said that the trend color of the front of it is a color brought about naturally?
We will watch popular color while comparing it with a background in the times.
|◆The 1940s||◆The 1950s||◆The 1960s|
|◆The 1970s||◆The 1980s||◆The 1990s|
|◆The 2000s||◆The 2010s|
The World War II end of the war
※Khaki of the military uniform
Japan begins to gradually walk a way to economic revitalization. American look begins to be popular.
※Primary color of the marine look
Korean War (1950 through 1953) war emergency demand
The American look heyday
When an after the war overseas movie comes to be shown, the cine-mode of the movie is popular
※Red of cine-mode "red shoes" Rouge et noir of "the rouge et noir"
Economic revitalization gets into full swing. Three kinds of sacred treasures (electric refrigerator, washing machine, vacuum cleaner)
※Morning star blue
Crown Prince (His Majesty the Emperor) marriage
Trade liberalization enforcement
※※Color campaign (sherbet tone) of 1962 department stores
The Tokyo Olympics Tokaido Shinkansen opening to traffic
※Oriental color (Japanese traditional color)
The rapid economic growth / GNP second place
※Mexican color (the Olympics in Mexico)
Campus dispute / Apollo moon landing
The first oil crisis
※Natural color of 1970 - nature intention
GNP first minus (surge of the saving awareness)
※1973 - earth color
Economic depression due to a strong yen rate
1975 - khaki, olive are prevalent
The second oil crisis
Economy slump to continue from the second oil crisis
※The monotone boom that 1980-82 is global
Sign of the economic recovery
※1985 - pastels-like is trendy
Bubble economy begins
From Showa to Heisei / Environment Summit held
※1989 - ecology color attracts attention
The Gulf War, Soviet Union extinction / Bubble economy collapses, and recession begins
※Dark blue and a black basic color are trendy with 1991 dark blue blurring popularity
Great Hanshin Earthquake / The Aum Shinrikyo incident
※Beige is trendy with 1993 - natural popularity
Unemployment figures 4.9% worst ever
※Purple, wine system are trendy in 1997-98 fall and winter
OK, it is the 2000s from here. Because it is the times after we are born, is there not the popular color that everybody remembers?
We will watch popular color of each age in detail from here.
Published by Okinawa Summit holding (July) / Issuance of two thousand yen bill
Synchronized terrorist attacks (September) in America
※Hit of the vivid red
The Japan-Korea cosponsorship soccer World Cup (May)
※Through the year, white was popular
Iraqi War outbreak (March) / Terrorism occurs in a row in the Middle East
※Khaki, olive popularity
Bird flu spreads in Asian each place (January)
※metallic color are popular shiningly
Personal Information Protection Law enforcement / Cool Biz begins by preventive measures against warming
livedoor case ／ Slump of the new market stock
※Gold and monotone high-quality with a household appliance
Issue of subprime loan (world financial crisis) outbreak
※In "black Rich" topic
U.S. Lehman shock / World synchronized recession
※Berry color popularity such as purple, the pink
The Democratic Party wins by the Lower House election; to change of government
※Black and white popularity of iPhone
Twitter, SNS popularity including Facebook / iPad release
※Popularity together blue dungarees, a hit of the denim
East Japan great earthquake
The Liberal Democratic Party government return ／Olympics in London
※Sherbet color popularity
Avenomics Economy / Mount Fuji, world's cultural heritage registration
※vivid color, neon color are popular
※A document offer: Japanese popular color association (JAFCA)